This is a dice version of the card game Phase 10. It has 2 major improvements over the card game - it plays faster and there are bonuses to be gained by finished objectives first. This introduces an extra element of competition and makes this a great improvement to a nice game.
The original Phase 10 game is awesome, but I like this dice game even better. The combination between chance of rolling the dice and strategy of knowing how to choose your numbers makes it a true thinking game!
It is a game of luck as you probibly already guessed, but it is fun. It's very much like the card version but after your turn is over, you don't get to keep any of the numbers you rolled. It can be very addicting.